Diagnostic
B2B Diagnostic Service
Message Alignment Diagnostic
A fast, evidence-based read on how your message is being interpreted across marketing, sales, and delivery — so you can fix drift before you hire, spend, or scale the confusion.
This is for you if…
- Sales feels harder than it should.
- Different teams explain the business differently.
- Prospects come in with mismatched expectations.
- Leadership keeps acting as the “translator.”
- You suspect the message isn’t landing cleanly anymore.
This is not for you if…
- You want a rebrand or visual identity work.
- You’re looking for copywriting or content production.
- You want an agency retainer.
- You already know what’s broken and just need execution.
What you get
- A map of where your intended message breaks across real touchpoints
- Examples of drift, gaps, and contradictions (marketing, sales, delivery)
- What that drift is costing you (time, trust, conversion)
- A prioritized fix plan: what to address now, later, and who should own it
- A readout call to walk through findings and decisions
You can take the plan to your existing team — or we can move into a deeper Alignment Sprint if you want my help resolving it.
What this is
- A diagnostic read on interpretation in the real world
- A clarity map across marketing, sales, and delivery
- A decision-ready plan (what, why, who)
What this isn’t
- A rebrand project
- Copywriting or “more content”
- An agency retainer
How it works
Short engagement. Small asset slice. Clear decisions.
1) Intake + asset slice
You share a focused set of real assets: website pages, sales deck, key messaging, and internal language if available.
2) Interpretation audit
I compare what leadership intends to communicate vs. what each touchpoint communicates in practice — and flag drift, gaps, and contradictions.
3) Readout + decisions
You get a message break map, cost-of-drift notes, and a prioritized fix plan you can hand to your team (or use to scope next steps).
What I’ll need from you
- Website URL (or key pages)
- Primary sales deck or pitch materials
- Any messaging notes (even rough)
- Optional: sales call recordings or notes
- One point of contact for clarification
If you don’t have everything, that’s fine. We’ll work with what’s real and available.
FAQ
How long does it take?
Typically 1–2 weeks from intake to readout.
Is this confidential?
Yes. Everything is reviewed privately and not reused or shared.
What happens after the Diagnostic?
You’ll leave with clarity and a plan. If you want my help resolving it, we can move into an Alignment Sprint — or you can take the findings to your existing team.
What does it cost?
Pricing depends on scope and complexity. Most Diagnostics fall between a short advisory engagement and a sprint-level investment.
Request the Diagnostic
If you’re sensing misalignment but can’t isolate it, this is the place to start.
Prefer async? Send a deck + website link and I’ll reply with next steps.